In April this year Pages & Pages Booksellers declared a Kindle Amnesty where customers were invited on the 3rd Saturday of each month to exchange their Amazon Kindle for a BeBook Touch and a $50 gift voucher. Pages & Pages is delighted to announce that their Kindle Amnesty, which received worldwide attention, has now been upgraded and expanded.
Pages & Pages has partnered with global eBook retailer Kobo to provide eBooks to their customers. Kobo is the true bookseller’s choice when it comes to eBooks being the official partner of the US, NZ and Australian Booksellers Associations. Pages & Pages will be stocking Kobo’s wide range of eReading devices which not only rival The Kindle but surpass it. Including the Kobo Aura HD, the only premium eReader on the market.
“Designed for the discerning reader, Kobo Aura HD offers a completely immersive reading experience and the most paper-like E Ink display. Get lost in your favourite eBooks thanks to Kobo Aura HD’s advanced, high-resolution, extra-large screen and elegant, inspired design. For readers who want the best, Kobo Aura HD is your eReader of choice.”
Pages & Pages’ Kindle Amnesty will now be available anytime, any day of the week. Kindle owners are invited to bring in their Kindles to Pages & Pages in Mosman and purchase a Kobo eReader. In exchange for their Amazon device they will receive a $50 Kobo Gift Voucher to spend on eBooks.
I have long admired what Kobo has been doing with eBooks and eReaders and am a big supporter of their “read freely” philosophy. I watched with great envy as Kobo partnered with other bookseller associations around the world. And am extremely excited that the Australian Booksellers Association is now entering into a partnership with Kobo. We signed up straight away. Kobo was born out of Canadian bookseller Indigo and is now the true bookseller’s choice when come to eBooks and eReaders.
Our Kindle Amnesty had a fantastic reception when we first launched it. It helped to spread the word that the Kindle is an Amazon product that locks people into Amazon and there are alternative eReading devices. What Amazon are doing with eBooks affects readers and bookshops all over the world.
Unfortunately we weren’t able to sway some Kindle owners. However our new partnership with Kobo means we can now offer the exact same experience Amazon offers and with the Aura HD we can also offer a superior eReader.
For more information about Pages & Pages’ Kindle Amnesty contact me at firstname.lastname@example.org
Amazon has over 65% of the eBook market in Australia and over 75% of eReaders owned in Australia are Kindles. But most Australian readers don’t know that The Kindle locks them into buying from Amazon only. Amazon limits readers’ choices and walls them into their garden. But you don’t have to be.
Pages & Pages Booksellers, one of Sydney’s leading independent bookshops, also sells eBooks and eReaders. We also:
- support local schools
- pay taxes in Australia
- employ local people
- give MosmanVillage character
- respect readers privacy
None of which Amazon does.
Kindle has become the default term for an eReader but most readers don’t understand that it is an Amazon product and there are other, better, reading devices on the market.
Pages & Pages is no longer sitting passively by while Amazon steals our customers and steals their reading choices. Through this campaign we want people to understand what Amazon is doing and make an informed choice to have choice.
The eBook is not a threat to physical bookshops. This new format presents bookshops and readers with many wonderful opportunities to sell and read more books. What does threaten bookshops is a company who engages in uncompetitive behaviour, pays no tax in Australia and misleads readers with restrictive devices and fake book reviews.